The #Cycle4Change idea came about in 2013 when our founder Lindsay van der Byl was driven by purpose to do the impossible in an aim to encourage young people to dream and believe. Fear and doubt played a major role in the delay of the implementation of this concept. In 2016 the team decided to implement the campaign against all odds. This was driven by the duty we have as fellow citizens to inspire the future generation of leaders by acting and driving change.
#CYCLE4CHANGE WAS INITIATED WHEN SOCIAL ENTREPRENEUR LINDSAY VAN DER BYL BEGAN HIS TWO WEEK 1550KM SOLO CYCLING JOURNEY TO CAPE TOWN IN THE YEAR 2016.
IS PRIMARILY, A READING AWARENESS CAMPAIGN TO PROMOTE THE LOVE OF READING AND BOOKS AMONG THE SOUTHERN AFRICAN POPULATION AS WELL AS ON THE AFRICAN CONTINENT
We cycle an estimated 1550km from Union Buildings (Administration Capital) in Pretoria to Parliament (Legislative Capital) in Cape Town, both institutions being national key points in the Republic of South Africa. The arrival at Parliament into a subsequent campaign known as #DonateABook, a call to ordinary citizens, community organisations & corporates to donate reading books. We will in turn donate these books to rural areas in the different provinces of South Africa through our NGO Partner.
The #DonateABook campaign we use as an active way to get the citizens of South Africa involved in being a reading change agent. The target number of books to collect is 1550 the equivalent of 1 book per kilometre cycled. We specifically requests books on Leadership, Entrepreneurship, Technology, Success Biographies and Auto-Biographies. We believe these books will empower and drive change in the impoverished beneficiary locations identified. #Cycle4Change as an annual cycle aims to assist with the creation of a library or reading facility in every province of South Africa.
#Cycle4Change envisions a South Africa where high illiteracy numbers are both decreased
and eliminated by spreading and encouraging the love of books & reading.
#Cycle4Change is a Social Enterprise that works hand in hand with various Non-Profit (NPO) & Non-Governmental (NGO) Organisations, Communities and Schools to
► Help Raise Awareness about the benefits of reading and de-stigmatise the reading of
books as being exclusively for nerds,
► Through our social media platforms, traditional Media & our Celebrity Partners we
are making reading cool through #IntellectualSwag
► Assist rural communities in South African provinces confronted by brazen illiteracy to
create their own libraries or centres of reading by donating reading books collected
through our sister #DonateABook campaign
#Cycle4Change seeks to support the sustainability & the development of the beneficiary communities by
► Assisting with replenishing of new books by constantly engaging local South African
authors to donate & promote their work to the rural population as well.
► Through our partner organisations Sbusiso Leope Education Foundation (S.L.E.F), the
National Library of South Africa (NLSA) as well as Readmore Co LLC to initiate 2
Community Workshops per annum and educate these beneficiary communities on
starting entrepreneurship & social entrepreneurship projects as well as leadership
As social entrepreneurs we are always busy researching new ways and concepts of making
meaningful change and as such we do not conform to traditional office hours. We strive to
make it a habit of responding to you as quickly as possible regardless of when or through
which platforms you have engaged us.